This email marketing course will teach you how to create an email marketing strategy that grows your business and your career.

From contact management and segmentation, to email deliverability and analyzing your email sends, you will learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.  Fre

At the end of this course, students should be able to:

• Define email marketing
• Identify the key benefits of email marketing
• Recognize the responsibilities of a social media marketer
• Identify the email service providers and develop their own contact databases
• Design effective email marketing campaigns
• Create an email marketing campaign and manage the output
• Test the effectiveness of their email marketing campaign
• Discuss the benefits of various email campaign automation tools